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9 Reasons Your Restaurant Needs Email Marketing

9 Reasons Your Restaurant Needs Email Marketing

Email marketing statistics don’t lie. If you’ve been considering adding email marketing to your restaurant’s strategy, don’t wait another minute. This is the channel you need to identify your best customers, nurture them, and build your customer loyalty.

Here are 9 convincing email marketing statistics:
  1. Email delivers the highest return on investment of all digital marketing tactics. That’s right, a better ROI than pay-per-click, organic search, e-commerce traffic, and social media.
  2. That return on investment is $36 – $44 per $1 spent – can you get excited about that?!
  3. All age groups are users, so you can reach your entire following with one message.
  4. As a restaurant owner, you may not be a heavy email user, but 92% of online adults are using email. That’s a documented email marketing statistic, so don’t make the mistake of missing out on this important channel.
  5. For 58%, email is the first check of the day when they get online. By comparison, only 11% first check Facebook, and fewer still – Instagram. Are you starting to realize that email marketing statistics can help shape your strategy?
  6. 77% say they prefer to receive promotional messages by email – what are you waiting for? Your customers WANT to receive your email news and offers.
  7. Customer acquisition – email marketing statistics report that email is 40 times more effective than social media for gaining new customers.
  8. As a channel, email marketing is continuing to grow. Email has been around for a long time, and it’s not dying off anytime soon!
  9. And finally, maybe the most important reason of all – Email is your direct line of contact with your customers. Social media algorithms decide who sees your posts. Social media channels own your customer list, not you. And social media channels can terminate your account at any time. Use your social media channels to create brand awareness, then strengthen your presence by getting these viewers onto your email list as soon as possible.
Have these email marketing statistics convinced you to take action?

Click here watch a short video series on how to get started using email marketing for your restaurant.

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The Perfect Partners for Marketing Restaurants

The Perfect Partners for Marketing Restaurants

Marketing restaurants does not have to be complicated. In fact, you have part of the strategy in place if you are using Facebook and Instagram for marketing your restaurant. To make these social media efforts really work for you, weaving email marketing into those efforts is the way to go.

Click here to take the Free short video course.

Why is the combination of Social media and email marketing restaurants’ match made in heaven?

>>> Use social media to create awareness of your restaurant. Encourage your followers to share the love. Build that follower base.

>>> Entice your followers to visit your website to get a great offer (aka magnet). Once on your website, they sign up to receive your offer. You now have one of the most important tools you need for marketing your restaurant’s menus, news, offers, and events – your customer’s permission to email them.

>>> Now give them the VIP treatment. Recognize their birthday and anniversary. Use their name (we all know their name is the word most pleasing to them, right?). Nurture that customer with email marketing, and you’ll build a customer for life.


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Want to learn more about marketing restaurants with email? Click here for 6.5 Easy Ways To Build Your Restaurant Email Marketing List. 

Prefer to watch the video? Click here to get the free video course now.

6.5 Easy Ways To Build Your Restaurant Email Marketing List

6.5 Easy Ways To Build Your Restaurant Email Marketing List

Welcome Back! Excited about your magnet offer? You should be! You’re taking the first step towards building your restaurant’s loyal customer base. Now let’s talk about 6.5 easy ways to build your email marketing list. (To learn about the magnetic force of email marketing, click here.)

Prefer to watch the video? Click here to get the free video course now.

Here are 6.5 easy ways you can entice customers to sign up for your offer, which subscribes them to your email marketing list:

1. Your Website:

Best and most important way is to get them to go to your website, where your sign-up form is prominent (and available on every page… see this post on website strategy for more details.) Getting the customer to visit your website accomplishes several things –

  • You’re reinforcing your brand message
  • You’re reminding them of your incredible menu
  • You’re educating them on your other offerings and services
  • You’re letting them know how they can follow you on social media
  • You’re giving them a channel for communicating with you

You can be proactive or passive about driving customers to your website. I like a gentle but personal nudge, for example: I’ve just had a great experience on my first time at a restaurant. My server presents the check, and says something like, “Thanks for coming in tonight! We’d love to see you again. And if you go to our website and sign up for our offers, you’ll get a [insert your magnet offer here] on your next visit.”

Then make sure you have your website address printed on everything that’s conceivable that they make take home with them – their receipt, doggie bag packaging, business card, take away menu. And plant the seed ahead of time by having your website address anywhere there is printed material in the restaurant – Your menus, foyer signs or framed reviews and/or awards, restroom signage, pay station (if counter service), table tents if using, look around your restaurant – where else could you display your website address?

2. Social Media

Another great way is to use social media. So many people are on their phones in restaurants. Did they just snap a photo of their dish?

  • Ask them to post it on Facebook and tag your restaurant. Tell them if they go to your website and sign up now, they can get a [your magnet offer] on their next visit.
  • Or ask them to check in on your Facebook page, then click the link to your website to sign up for a [magnet] on their next visit.
  • Make sure you have a post pinned to the top of your Facebook page with your website address and the incentive to click it [Your magnet offer!]

3. and 4. Traditional Methods

3. Now, there is also the old school method, which works very well because it’s in the moment. You have them sign up while in your restaurant on a form you provide. This method does create more work for you, but it’s work that is easy to delegate and train. You need to create and print your forms, have a prominent spot for a vessel to collect completed forms, then be able to read the handwriting on the form, and finally, enter each form into your email program. Click here to download an email sign up form. Or collect business cards which will eliminate the handwriting issue.

4. A simple comment card placed in your check presenter is also very effective, but will also require the additional steps mentioned in #3.

5. Text To Join

Some email marketing programs offer a text-to-join feature. The customer is offered the incentive [your magnet offer] while in the restaurant, with the option to text to receive it. The customer sends a text to the number you provide, which integrates with your email program. The customer then receives the sign-up form right on their phone, and they input their email address right into your list. You want this feature!

6. Tablet Sign Up

If your customers pay using your tablet, it’s easy to incorporate a sign-up form. Add the text “Thanks for joining us! Sign up here to receive a free [you magnet offer] on your next visit!” and the address goes right into your list.

6.5 Openings & Events

Grand Openings are a perfect way to collect email addresses. As you are creating your pre-opening buzz around town and on social media, direct people to your website to get their invitation to the big event – that’s your magnet! This works for opening another location, too, or any special event you create. For example: Oscar’s Night Party – Space Is Limited – Get Your Free Invitation by clicking here [your website].

 

Once you’ve started collecting the email addresses, you’ll deliver your magnet offer. Actually, your email program will automatically send the offer immediately after they sign up – which is sweet for you – and instant gratification for your customer. And once you set this up, it runs on auto-pilot.

Quick Action Step:

Which of these easy ways to build your email marketing list would work best for you and your restaurant – Write down all that apply. Then, click here to take the free video course and learn how to make this work for you.